Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

For lenders, growth often brings a key dilemma: should the focus be on increasing customer count or maximizing profitability? While attracting more borrowers can boost market presence and long-term opportunities, it can also strain resources and increase risk if not managed carefully. On the other hand, prioritizing profitability ensures sustainable operations but may limit market share and growth potential. Striking the right balance between these two objectives is crucial for building a lending business that is both competitive and financially resilient.

Effective loan collection for lenders in Sierra Leone
Lender information

Effective loan collection for lenders in Sierra Leone

Find out how to ensure loan repayments in Sierra Leone without turning every collection into a battle.

5 types of lending model
Growth marketing

5 types of lending model

A lending model is a lender’s map. Let’s take a look at some of the lending models available to lenders.