Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

For lenders, growth often brings a key dilemma: should the focus be on increasing customer count or maximizing profitability? While attracting more borrowers can boost market presence and long-term opportunities, it can also strain resources and increase risk if not managed carefully. On the other hand, prioritizing profitability ensures sustainable operations but may limit market share and growth potential. Striking the right balance between these two objectives is crucial for building a lending business that is both competitive and financially resilient.

How to get a student loan in the US as an African immigrant
Borrower information

How to get a student loan in the US as an African immigrant

Navigating student loans in the U.S. as an African immigrant feels like a complex process. In this guide, we'll help borrowers understand the ins and outs of American finance to aid them in their loan application.

Frequently asked questions about business loans 
FAQs

Frequently asked questions about business loans 

Applying for a business loan in 2026? From understanding the latest credit score requirements to comparing traditional banks vs. online lenders, our FAQ guide provides the essential answers to fuel your growth.