A guide to promoting your lending business using digital channels
Growth marketing

A guide to promoting your lending business using digital channels

Promoting a lending business today requires more than word-of-mouth or traditional advertising. With more borrowers searching for financial services online, digital channels such as social media, search engines, and email have become essential for reaching the right audience. When used effectively, these platforms help lenders build trust, increase visibility, and connect with potential borrowers at scale. This guide explores practical ways lenders can use digital channels to grow their reach and attract more customers.

Should I lend to this customer? A guide to risk assessment
Information

Should I lend to this customer? A guide to risk assessment

For any lending business to be profitable, a lender must be assured of recovering their loan. Here are a few practical guides on how to determine if you should lend to a borrower or not.

Effective loan collections for lenders in South Africa
Lender information

Effective loan collections for lenders in South Africa

This article breaks down what effective loan collection looks like in the South African context, what’s holding lenders back, and how to improve results without increasing risk.