Differentiate your lending business through customer experience
Growth marketing

Differentiate your lending business through customer experience

At our last count, we found over 200 loan apps in Nigeria and without a doubt, many more lenders are still building behind the scenes, getting ready to launch. Even though the wide credit gap means there are many potential customers available for the taking, now more than ever is the best time to discover […]

Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

Running a lending business, as is the case with running any other business, requires business owners to make some tough decisions. Most lenders, especially those new to the lending business, are typically faced with the high-consequence question: “What should I primarily focus on -growing my customer count or growing profitably?” The former is concerned with […]

The need for financial models to build a successful loan business
Information

The need for financial models to build a successful loan business

Financial models perform as business GPS for lenders to avoid roadblocks and predict financial performance. But there are more ways they empower lenders.