Drafting a strategy for your lending business
Drafting a strategy for your lending business requires more than setting growth targets, it involves making clear decisions about your market, risk appetite, product structure, and operational model. From defining your ideal borrower to aligning your credit policies and funding approach, every element must work together to support sustainable growth. A well-thought-out strategy not only guides day-to-day decisions but also helps lenders stay resilient in the face of changing market conditions and borrower behavior.
What you need to know to start lending in Ghana
Your timing couldn’t be better. Ghana’s economy grew by 6.9% year on year in the second quarter of 2024.
Loan business vs. Lending business: A difference every lender should know
One is run as a corporate machine with risk and compliance models, and the other is based on flexibility, personal contact, and sometimes punitive penalties for non-repayment.