Customer count or profitability: which is more important for a lender?
For lenders, growth often brings a key dilemma: should the focus be on increasing customer count or maximizing profitability? While attracting more borrowers can boost market presence and long-term opportunities, it can also strain resources and increase risk if not managed carefully. On the other hand, prioritizing profitability ensures sustainable operations but may limit market share and growth potential. Striking the right balance between these two objectives is crucial for building a lending business that is both competitive and financially resilient.
Frequently Asked Questions on Global Standing Instruction (GSI)
This article explains how GSI works in Nigeria, why it matters, and what lenders should know before building or offering credit products under GSI.
5 reasons why you should embed credit into your products and services
Even the most compelling marketing efforts can fail if consumers lack the means to pay. This is where embed credit becomes indispensable.