Effective strategies to market your loan products
As of 2023, the global lending market was valued at over $7 trillion, with thousands of institutions vying for the attention of borrowers. So, how do you make your loan products stand out in such a full market?
Let’s help you separate sheep from wolves!
We both know that not all customers are the same: some are angels, others are less salubrious; some are good for the money, and others will probably fleece you. How then do you separate the wheat from chaff or the sheep from the wolves? Or how do you even meet regulatory demands of Know Your Customer (KYC) where customers should be tiered based on what you know about them and the documents they have provided to you?
Why non-financial companies are offering credit products
This article looks at why non-financial companies are offering credit products, how they structure these offerings, and what it means for lenders operating in African markets.