Expand your lending business with customer incentives
Human psychology indicates that human beings make purchase decisions based on emotions which are subsequently justified by rational suggestions. According to Simon Sinek, it’s easier to sell a product that’s emotionally charged. This is where incentives come in. Humans as consumers generally respond to incentives as a big motivating factor for their purchase decisions. The […]
A deep overview of business and SME loans in Ghana
Executive summary In Ghana today, running a small business isn’t just a choice. It’s a means of survival and progress. With over 80% of employment coming from the informal sector, entrepreneurship is often the default path for many Ghanaians, especially the youth. From food sellers to online vendors and fashion designers in Accra, micro and […]
Why gig workers are denied loans, and how better credit scoring helps
The structure of the global economy is shifting. More people are working short-term gig, freelancing, and relying on digital platforms to earn a living.