Attracting your ideal clientele as a lender
In this article, I’ll lay out several methods by which you can distinguish yourself from your competitors and how to attract your ideal target audience which will help you build a loyal clientele, turning potential new customers and promising leads into loyal clients.
BNPL vs. Traditional loans : What works best in Ghana
Does BNPL actually beat traditional lending from banks and microfinance institutions? That depends. Not just on the cost, but on your financial goals, discipline, and what kind of credit experience you're looking for.
8 signs a borrower would default
Any lender who plans to run a profitable loan business and not a charity organization must keep a sharp eye out for signs that a borrower might bail on their loan repayments.