Common mistakes lenders make when choosing a business model
The secret weapon of any thriving lending business is a smart business model. Unfortunately, lenders make mistakes when choosing one.
How to get started as a lender in Kenya
Believe it or not, there are approximately 7.4 million MSMEs in Kenya struggling to access credit, desperately waiting for you to decide to set up shop as a lender in Kenya. Getting started as a lender in Kenya means stepping into a market with a $1.1 billion credit gap. If you’re worried about competition, know […]
5 reasons why borrowers don’t come back
Many lenders focus heavily on acquisition but overlook a quieter, more costly problem: why borrowers don’t return. The truth is, repeat borrowing isn’t just about need; it’s about experience. When customers encounter hidden fees, rigid repayment structures, slow disbursements, poor communication, or feel unsupported during moments of financial stress, they remember. And when the next need arises, they don’t come back, they look elsewhere. Understanding these friction points is critical, because in lending, retention is often the clearest signal of trust earned or lost.