BNPL vs. Traditional loans : What works best in Ghana
Borrower information

BNPL vs. Traditional loans : What works best in Ghana

Does BNPL actually beat traditional lending from banks and microfinance institutions? That depends. Not just on the cost, but on your financial goals, discipline, and what kind of credit experience you're looking for.

Attracting your ideal clientele as a lender
How to

Attracting your ideal clientele as a lender

Attracting the right clients is essential for any lending business. Serving borrowers who match your risk profile and business goals not only improves repayment rates but also strengthens long-term growth. By clearly defining your ideal clientele and tailoring your marketing, communication, and service strategies to their needs, lenders can build trust, increase engagement, and minimize defaults. This article explores practical ways to identify, reach, and attract the borrowers who are the best fit for your lending business.

BNPL vs. traditional lending: What works best in Zambia?
Borrower information

BNPL vs. traditional lending: What works best in Zambia?

You’ve probably heard of Buy Now, Pay Later (BNPL) and traditional loans, but what’s the real difference?