5 loan marketing ideas for digital-first lenders
Lender information

5 loan marketing ideas for digital-first lenders

If you run a digital-first lending business in Africa you already understand how competitive this space can be. Customers expect fast responses, clear information, and a sense that they can trust you with their money. Every interaction counts, but the very first interaction often happens before you even know someone is looking for you. Most […]

Does your loan business really need an app?
Industry Information

Does your loan business really need an app?

Many lending businesses assume that launching a mobile app is the next step to growth, but is it always necessary? While apps can improve accessibility and customer engagement, they also come with development, maintenance, and adoption costs. For some lenders, a responsive web platform or alternative digital channels may be more effective and cost-efficient. This article explores the factors lenders should consider before deciding whether their loan business truly needs an app.

A cultural view of loan defaults in the Philippines
Lender information

A cultural view of loan defaults in the Philippines

The cultural bedrock of family and community in the Philippines suggests that, for better or worse, social norms will continue to shape how loans are taken and repaid.