Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

Running a lending business, as is the case with running any other business, requires business owners to make some tough decisions. Most lenders, especially those new to the lending business, are typically faced with the high-consequence question: “What should I primarily focus on -growing my customer count or growing profitably?” The former is concerned with […]

Frequently asked questions about Palm Pay
Borrower information

Frequently asked questions about Palm Pay

This article answers the most frequently asked questions about PalmPay, providing clarity for both new and existing users.

5 loan marketing ideas for digital-first lenders
Lender information

5 loan marketing ideas for digital-first lenders

If you run a digital-first lending business in Africa you already understand how competitive this space can be. Customers expect fast responses, clear information, and a sense that they can trust you with their money. Every interaction counts, but the very first interaction often happens before you even know someone is looking for you. Most […]