7 reasons why your loan business struggles to attract borrowers
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7 reasons why your loan business struggles to attract borrowers

So, you've kicked off your loan business. Now, you’re expecting a surge of customers. Despite your best efforts, the expected influx of customers hasn't materialized. Find out the possible reasons for low borrower numbers in your loan business.

Five Reasons Why You Should Embrace the “Sharing Economy” Today
Growth marketing

Five Reasons Why You Should Embrace the “Sharing Economy” Today

The phrase “sharing economy” is an umbrella term coined to describe social and economic activity of the new age. It is an economic system in which assets or services are shared between private individuals, either free or for a fee, typically by means of the Internet.

Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

Running a lending business, as is the case with running any other business, requires business owners to make some tough decisions. Most lenders, especially those new to the lending business, are typically faced with the high-consequence question: “What should I primarily focus on -growing my customer count or growing profitably?” The former is concerned with […]