Attracting your ideal clientele as a lender
How to

Attracting your ideal clientele as a lender

Attracting the right clients is essential for any lending business. Serving borrowers who match your risk profile and business goals not only improves repayment rates but also strengthens long-term growth. By clearly defining your ideal clientele and tailoring your marketing, communication, and service strategies to their needs, lenders can build trust, increase engagement, and minimize defaults. This article explores practical ways to identify, reach, and attract the borrowers who are the best fit for your lending business.

What is the Credit Card Act and why was it introduced?
Industry Information

What is the Credit Card Act and why was it introduced?

In the years before 2009, credit cards had become one of the most common forms of consumer borrowing in the United States. By 2008, household credit card debt had climbed past $900 billion, according to Federal Reserve data, and card issuers were enjoying some of their most profitable years. The business model was clear: interest […]

How direct debit works in Malawi
Industry Information

How direct debit works in Malawi

This report provides a deep dive into the direct debit ecosystem in Malawi from 2019 to 2024. It also examines the regulatory framework governing the system.