Effective strategies to market your loan products
Growth marketing

Effective strategies to market your loan products

As of 2023, the global lending market was valued at over $7 trillion, with thousands of institutions vying for the attention of borrowers. So, how do you make your loan products stand out in such a full market?

6 features in your loan app that chase borrowers away
Information

6 features in your loan app that chase borrowers away

Let's explore these potential red flags and how to ensure your loan app attracts, rather than repels, the very customers it aims to serve.

A deep overview of business and SME loans in Kenya
Industry Information

A deep overview of business and SME loans in Kenya

Whether through banks, SACCOs, digital platforms, or informal channels, we examine how Kenya's business owners are financing their operations and what’s next for them.