Attracting your ideal clientele as a lender
Attracting the right clients is essential for any lending business. Serving borrowers who match your risk profile and business goals not only improves repayment rates but also strengthens long-term growth. By clearly defining your ideal clientele and tailoring your marketing, communication, and service strategies to their needs, lenders can build trust, increase engagement, and minimize defaults. This article explores practical ways to identify, reach, and attract the borrowers who are the best fit for your lending business.
What lenders should know before building or buying software
Digital lending has become one of the fastest-growing areas of financial services worldwide. The global digital lending platform market was valued at about $13 billion in 2024 and projections show it could almost triple by 2033. In Africa, the numbers may look smaller, but the pace of growth is even sharper. The market here was […]
5 issues that lenders have with Nigerian credit bureaus
Before Nigerian credit bureaus were created, banks operated as lone wolves, reluctant to share credit information with third parties. They also didn’t have ways of knowing if a borrower had unpaid loans with other banks/financial institutions. As such, borrowers could easily secure multiple loans and cart away funds from different institutions without the lenders knowing. […]