Effective strategies to market your loan products
As of 2023, the global lending market was valued at over $7 trillion, with thousands of institutions vying for the attention of borrowers. So, how do you make your loan products stand out in such a full market?
Are lenders evil for charging high interest rates?
The average lender today typically charges 4% — 10% per month (48% — 120% per year). Whoa. It makes you wonder how they recover loans at these rates. At first glance, it seems outrageous, even exploitative but there’s more to the story when you consider the risks and costs lenders face in Nigeria’s financial landscape.
What collateral options exists for business loans
Most business owners think "collateral" means a house or a car, and if they don't have those, they assume they're out of the game. But the reality of lending in 2026 is much broader. From the equipment you use every day to the invoices your customers haven't paid yet, your business is likely sitting on assets you didn't even know you could leverage. We’re breaking down the actual collateral options available today, so you can stop guessing and start securing the capital your business actually needs to grow.