Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

For lenders, growth often brings a key dilemma: should the focus be on increasing customer count or maximizing profitability? While attracting more borrowers can boost market presence and long-term opportunities, it can also strain resources and increase risk if not managed carefully. On the other hand, prioritizing profitability ensures sustainable operations but may limit market share and growth potential. Striking the right balance between these two objectives is crucial for building a lending business that is both competitive and financially resilient.

Lending with USSD – opportunities, challenges, and limitations
Industry Information

Lending with USSD – opportunities, challenges, and limitations

While access to mobile phones is available, smartphones are not as easy to come by. For this reason, an alternative lending channel like USSD that is easily accessible becomes necessary.

Paycient Finance is transforming healthcare with credit
Lender case study

Paycient Finance is transforming healthcare with credit

Thanks to Lendsqr, Paycient Finance was able to reach more healthcare providers and close the funding gap in Nigeria’s healthcare sector.