Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

For lenders, growth often brings a key dilemma: should the focus be on increasing customer count or maximizing profitability? While attracting more borrowers can boost market presence and long-term opportunities, it can also strain resources and increase risk if not managed carefully. On the other hand, prioritizing profitability ensures sustainable operations but may limit market share and growth potential. Striking the right balance between these two objectives is crucial for building a lending business that is both competitive and financially resilient.

OnePesa vs. FlexiCash – Which is the best loan app in Tanzania?
Borrower information

OnePesa vs. FlexiCash – Which is the best loan app in Tanzania?

Getting access to credit in Tanzania has never been simple. For years, many people, especially those without formal jobs, collateral, or long banking histories have found themselves locked out of traditional financial services. Even for salaried individuals, the process of borrowing from a bank often involves days of paperwork, rigid eligibility criteria, and long waits […]

MPowa Finance vs Wonga: which is the best in South Africa
Borrower information

MPowa Finance vs Wonga: which is the best in South Africa

The truth is that neither is perfect. MPowa is strict but fast. Wonga is flexible but requires proof. Choosing between them isn’t about which app sounds better, but which one fits your financial reality?