How direct debit or debit orders works in Zambia
Industry Information

How direct debit or debit orders works in Zambia

Direct debit, a payment mechanism allowing automatic recurring deductions from a customer’s account to pay bills or loans....

How to justify software pricing internally to stakeholders
Growth marketing

How to justify software pricing internally to stakeholders

When you justify a software purchase internally, you are not just asking for approval to spend. You are asking the organization to change how part of the business runs.

Attracting your ideal clientele as a lender
How to

Attracting your ideal clientele as a lender

Attracting the right clients is essential for any lending business. Serving borrowers who match your risk profile and business goals not only improves repayment rates but also strengthens long-term growth. By clearly defining your ideal clientele and tailoring your marketing, communication, and service strategies to their needs, lenders can build trust, increase engagement, and minimize defaults. This article explores practical ways to identify, reach, and attract the borrowers who are the best fit for your lending business.