4 alternative lending channels to reach underserved borrowers
Most African countries need easier access to credit. While there has been substantial progress over the past decade, access to finance remains a daunting constraint in Africa. So, how do we connect with these underserved populations and bring credit closer to them?
How to get a lending license in Zimbabwe
We’ll guide you through the steps to obtaining a lending license in Zimbabwe, so you can start your business and help reduce the credit gap in the country.
Attracting your ideal clientele as a lender
Attracting the right clients is essential for any lending business. Serving borrowers who match your risk profile and business goals not only improves repayment rates but also strengthens long-term growth. By clearly defining your ideal clientele and tailoring your marketing, communication, and service strategies to their needs, lenders can build trust, increase engagement, and minimize defaults. This article explores practical ways to identify, reach, and attract the borrowers who are the best fit for your lending business.