A guide to promoting your lending business using digital channels
Promoting a lending business today requires more than word-of-mouth or traditional advertising. With more borrowers searching for financial services online, digital channels such as social media, search engines, and email have become essential for reaching the right audience. When used effectively, these platforms help lenders build trust, increase visibility, and connect with potential borrowers at scale. This guide explores practical ways lenders can use digital channels to grow their reach and attract more customers.
Frequently Asked Questions on National Credit Guarantee Company (NCGC)
Because the NCGC is still fairly new, many people are asking what it really does, how it works, and why it matters. To clear up some of the confusion, here are answers to some of the most common questions about the NCGC and its role in Nigeria’s credit space.
Device finance in Nigeria: A case for BNPL
In an era where a smartphone is no longer a luxury but a fundamental tool for economic survival, Nigeria's "affordability gap" has never been wider. With inflation squeezing disposable income, the traditional model of outright cash purchases is being replaced by the rapid rise of Buy Now, Pay Later (BNPL). This shift isn't just about convenience; it’s a strategic response to currency volatility and a lack of traditional credit infrastructure. By leveraging alternative data and "pay-as-you-go" technology, BNPL providers are turning the dream of high-end tech ownership into a manageable monthly reality for millions of Nigerians, ultimately driving the nation's next wave of digital inclusion