Effective loan collections for lenders in Kenya
Lender information

Effective loan collections for lenders in Kenya

The Kenyan lending space is unique. Mobile loans are a good opportunity for millions, yet they also come with high default rates.

Attracting your ideal clientele as a lender
How to

Attracting your ideal clientele as a lender

Attracting the right clients is essential for any lending business. Serving borrowers who match your risk profile and business goals not only improves repayment rates but also strengthens long-term growth. By clearly defining your ideal clientele and tailoring your marketing, communication, and service strategies to their needs, lenders can build trust, increase engagement, and minimize defaults. This article explores practical ways to identify, reach, and attract the borrowers who are the best fit for your lending business.

Common mistakes lenders make when choosing a business model
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Common mistakes lenders make when choosing a business model

The secret weapon of any thriving lending business is a smart business model. Unfortunately, lenders make mistakes when choosing one.