How to get a DUNS number for Google Play and Apple App stores in Nigeria

If you’re in the lending business and planning to launch on the Google Play or Apple App Store, there’s an essential step you’ll need to take: obtaining a DUNS (Data Universal Numbering System) number. While Apple has required a DUNS number for some time, Google has recently adopted this policy, too, creating new challenges for businesses across Africa — especially in Nigeria, where Android use is widespread. Many lenders are now scrambling to understand what a DUNS number is and how to get it.

Think of the DUNS number as your business’s unique ID card in the financial world. It verifies your legitimacy and financial stability, helping clients and partners trust your business — especially when financial transactions are involved. With a DUNS number, you’ll also unlock opportunities like government contracts and partnerships with larger companies. We’re here to make this process as simple as possible, breaking down each step so you can quickly obtain your DUNS number, stay compliant, and get back to growing your lending business.

What is a DUNS number?

Dun & Bradstreet (D&B) has been trusted in business information and credit reporting for over 180 years. One of its most important offerings is the DUNS number, a global business identifier that helps companies secure financing, win government contracts, and establish credibility. This nine-digit number is essential for confirming a company’s legitimacy and is widely used by businesses, lenders, and government agencies.

So, what exactly does DUNS stand for? It stands for “Data Universal Numbering System” and is used to identify and track more than 300 million businesses worldwide. The best part? Obtaining a DUNS number is free.

The application process is simple; businesses can easily apply online through the Dun & Bradstreet website. Once assigned, a DUNS number stays with your business for its entire lifetime, even if there are changes in ownership or if the business merges with another company.

Also read: How to get a lending license in Ghana

What are the documents required to get a DUNS number?

• Evidence of company registration – CAC Certificate, CO2 (Allotment of Shares), CO7 (Directors Details)
• Proof of address (Utility bill or other 3rd party document showing company address
• Current 3 years Audited Accounts with Auditor’s signature and Seal (If your company has been operating for over 3 years).
• Current tax clearance certificate (TCC) for 2021, 2022 & 2023
• VAT letter
• PenCom certificate (or list of Employees on a Company Letterhead if less than the number mandated by PenCom Act)
• The bank reference letter is addressed to your client’s Head of Procurement.
• Company profile

Also read: How to obtain a lending license in Rwanda

Steps to apply for a DUNS number

If you’re ready to get a DUNS number for your business, follow these steps to complete the registration. This guide will help ensure you have everything you need and make the process as smooth as possible.

Step 1: Check if you already have a DUNS number: 

Before starting a new application, confirming if you already have a DUNS number is a good idea. Dun & Bradstreet may have already assigned one to your business if it is a recognized legal entity. You can use the DUNS number lookup tool on the D&B website to search for your business.

Step 2: Prepare your business information

Gathering the right documents and details about your business will make the process faster. Here’s what you’ll need:

• Legal name: The official business name registered with the Corporate Affairs Commission (CAC).
• Business address: Your physical business location.
• Contact information: A phone number and email address where D&B can reach you.
• Business structure: Your business type, such as sole proprietorship, partnership, or corporation.
• Number of employees: An estimated count of your staff.
• Industry classification: The type of business activities your company engages in (in this case, lending).

Step 3: Apply for a DUNS number

Once you’ve gathered all the necessary information, you can apply for a DUNS number through the Dun & Bradstreet website. Here’s how:

• Visit the D-U-N-S registration page: Go to the official Dun & Bradstreet site, where you’ll find a dedicated page for DUNS registration.
• Local contacts: If you’re in Nigeria, you can also email info_Nigeria@dnbsame.com  to connect with a local representative.
• Complete the online application: You can either submit your application online or contact D&B by phone if available.

Step 4: Choose your preferred registration path

Select the company you wish to register with on the DUNS registration page, such as Apple or Google, and click “Make Payment.” From here:

• Select payment option: Choose between online or offline payment options.
• Upload proof of payment: After paying, upload the proof of payment to proceed.
• Upload required documents: The system will prompt you to upload the necessary documents.
• Fill in basic company details: After uploading documents, you’ll be taken to a page where you can complete your basic company information.
• Add contact person: Provide information about a contact person for your business.
• Select products or services: On the products page, click “Add Product.” Enter a keyword for your service (e.g., Engineering) and select the options for your business. If you offer multiple services, repeat this step.

Step 5: Review and submit

Once you’ve added all your products or services, you’ll be directed to the “Preview” page. Here, review all the information you provided and make any necessary edits. When you’re satisfied, click “Submit.”

Step 6: Complete the questionnaire and finalize registration

On the “Questionnaire” page, you’ll answer ten questions about your business. After completing these, click “Finish.”

Finally, add your name in the “Attestation” field to complete the registration process. Your application will now be ready for review by Dun & Bradstreet, and you’ll receive confirmation once your DUNS number is assigned.

Also read: Starting a loan business in the United Kingdom

Secure your DUNS number today

Getting a DUNS number might seem like a hassle at first, but it’s an essential step if you want your lending business to thrive on the Google Play or Apple App Store. Now that Google has joined Apple in making this number a must-have, it’s time to get on board. Think of it as a requirement and a chance to boost your business’s credibility. With a DUNS number, you’re showing borrowers, partners, and even potential investors that you’re a legitimate lender in the industry.

So, gather those documents, follow the steps we outlined, and let Dun & Bradstreet do the rest. Soon enough, you’ll have your DUNS number and be ready to launch on the platforms that matter. If you’re wondering where to get started, send us a message at support@lendsqr.com.