How to get started as a lender in Zimbabwe
In May 2022, the Zimbabwe government froze all bank lending, citing speculative behavior as the villain. Businesses gasped, households flailed, and the economy wobbled like a three-legged table. For a moment, it felt like financial oxygen had been cut off. But nature—and credit markets—abhor a vacuum. During this period, formal financial institutions were sidelined, and […]
Attracting your ideal clientele as a lender
In this article, I’ll lay out several methods by which you can distinguish yourself from your competitors and how to attract your ideal target audience which will help you build a loyal clientele, turning potential new customers and promising leads into loyal clients.
Customer count or profitability: which is more important for a lender?
Running a lending business, as is the case with running any other business, requires business owners to make some tough decisions. Most lenders, especially those new to the lending business, are typically faced with the high-consequence question: “What should I primarily focus on -growing my customer count or growing profitably?” The former is concerned with […]