Expand your lending business with customer incentives
How to

Expand your lending business with customer incentives

Human psychology indicates that human beings make purchase decisions based on emotions which are subsequently justified by rational suggestions. According to Simon Sinek, it’s easier to sell a product that’s emotionally charged. This is where incentives come in. Humans as consumers generally respond to incentives as a big motivating factor for their purchase decisions. The […]

A deep overview of consumer credit in Ghana
Industry Information

A deep overview of consumer credit in Ghana

This article offers a comprehensive overview of Ghana’s consumer lending sector from 2019 to 2024. It explores the types of loans available, major lenders, the role of fintech, regulation, and the social dynamics of borrowing.

Why lending platforms cost what they do 
Industry Information

Why lending platforms cost what they do 

If you’ve ever asked for a quote for a lending platform and thought, “That’s higher than I expected,” you’re not alone.