Expand your lending business with customer incentives
How to

Expand your lending business with customer incentives

Human psychology indicates that human beings make purchase decisions based on emotions which are subsequently justified by rational suggestions. According to Simon Sinek, it’s easier to sell a product that’s emotionally charged. This is where incentives come in. Humans as consumers generally respond to incentives as a big motivating factor for their purchase decisions. The […]

How to get your USSD code as a lender in Ghana
How to

How to get your USSD code as a lender in Ghana

Getting a USSD code as a lender in Ghana is a smart move. Mobile phone usage is nearly universal, with a mobile penetration rate exceeding 113%, due to the widespread use of multiple SIM cards.  This makes mobile devices a powerful tool for businesses, particularly lenders, looking to connect with potential customers. For lenders, this […]

7 lending strategies every modern lender should consider
Lender information

7 lending strategies every modern lender should consider

This article lays out seven practical strategies that move measurable outcomes: lower customer acquisition cost, higher approval accuracy, faster time to decision, and stronger lifetime value.