Why non-financial companies are offering credit products
Growth marketing

Why non-financial companies are offering credit products

This article looks at why non-financial companies are offering credit products, how they structure these offerings, and what it means for lenders operating in African markets.

How to obtain a moneylenders’ license in Nigeria
License

How to obtain a moneylenders’ license in Nigeria

Now that you have succeeded in your building efforts so far, you mustn’t forget the final hurdle. You need a moneylenders license to operate your lending business in Nigeria.

Expand your lending business with customer incentives
How to

Expand your lending business with customer incentives

Human psychology indicates that human beings make purchase decisions based on emotions which are subsequently justified by rational suggestions. According to Simon Sinek, it’s easier to sell a product that’s emotionally charged. This is where incentives come in. Humans as consumers generally respond to incentives as a big motivating factor for their purchase decisions. The […]