How to design a customer centric lending product
How to

How to design a customer centric lending product

A good product is one which fits and addresses specific needs of the market. It’s almost impossible to gain market share or domination without tailoring one’s offerings to the needs of customers.

5 types of lending model
Growth marketing

5 types of lending model

A lending model is a lender’s map. Let’s take a look at some of the lending models available to lenders.

Expand your lending business with customer incentives
How to

Expand your lending business with customer incentives

Human psychology indicates that human beings make purchase decisions based on emotions which are subsequently justified by rational suggestions. According to Simon Sinek, it’s easier to sell a product that’s emotionally charged. This is where incentives come in. Humans as consumers generally respond to incentives as a big motivating factor for their purchase decisions. The […]