Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

Running a lending business, as is the case with running any other business, requires business owners to make some tough decisions. Most lenders, especially those new to the lending business, are typically faced with the high-consequence question: “What should I primarily focus on -growing my customer count or growing profitably?” The former is concerned with […]

What are the problems associated with lending money in Nigeria?
Industry Information

What are the problems associated with lending money in Nigeria?

Every day, thousands of Nigerian lenders wake up to face a market that’s equal parts promising and precarious. The nation’s vast population, entrepreneurial spirit, and rapidly growing SME sector make it an attractive ground for credit services.  Over 40 million MSMEs account for nearly half of Nigeria’s GDP, and many of these businesses rely on […]

Top 5 loan apps for 50,000 CFA in Cameroon 2025
How to

Top 5 loan apps for 50,000 CFA in Cameroon 2025

In this article, we’re breaking down the top five loan apps in Cameroon that deliver without hidden fees, endless paperwork, or waiting for eternity. Come along