What you need to know to start lending in Ghana
Your timing couldn’t be better. Ghana’s economy grew by 6.9% year on year in the second quarter of 2024.
10 common reasons lenders go cold after demos
Buyers often research for weeks or months before they reach out, and when they do sit through a demo they expect to get value and confidence fast.
Expand your lending business with customer incentives
Human psychology indicates that human beings make purchase decisions based on emotions which are subsequently justified by rational suggestions. According to Simon Sinek, it’s easier to sell a product that’s emotionally charged. This is where incentives come in. Humans as consumers generally respond to incentives as a big motivating factor for their purchase decisions. The […]