Industry Information
How we built our URL shortener (Monstrator) as a replacement for Bitly
Monstrator is Lendsqr’s in-house URL shortener built as a scalable replacement for Bitly, designed to give us full control over link tracking, reliability, and performance across our marketing and product communications. In this article, we break down why we moved away from third-party tools, the architecture behind Monstrator, and how it was engineered to handle high-volume link generation while providing accurate analytics and seamless integration across our ecosystem.
