SnapCash, Irorun and other apps for 50,000 naira in Nigeria
From as little as 2,000 naira to as much as 50,000 naira, the goal remains the same: to address immediate emergencies.
Attracting your ideal clientele as a lender
Attracting the right clients is essential for any lending business. Serving borrowers who match your risk profile and business goals not only improves repayment rates but also strengthens long-term growth. By clearly defining your ideal clientele and tailoring your marketing, communication, and service strategies to their needs, lenders can build trust, increase engagement, and minimize defaults. This article explores practical ways to identify, reach, and attract the borrowers who are the best fit for your lending business.
Who regulates lending in Kenya?
Kenya has been at the forefront of digital lending, making it easier than ever for ordinary citizens to access credit. Just a decade ago, getting a loan meant filling out endless paperwork, waiting in long bank queues, and often needing collateral that many people simply didn’t have. Then came mobile lending apps promising “easier” loans. […]