Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

For lenders, growth often brings a key dilemma: should the focus be on increasing customer count or maximizing profitability? While attracting more borrowers can boost market presence and long-term opportunities, it can also strain resources and increase risk if not managed carefully. On the other hand, prioritizing profitability ensures sustainable operations but may limit market share and growth potential. Striking the right balance between these two objectives is crucial for building a lending business that is both competitive and financially resilient.

What you need to know about CrediCorp
Industry Information

What you need to know about CrediCorp

In Nigeria, easy access to credit is vital to achieving personal financial goals. The Nigerian Consumer Credit Corporation (CrediCorp) is leading the charge in making consumer credit more accessible, putting Nigerians in the driver's seat of their financial futures.

A deep overview of business and SME loans in Kenya
Industry Information

A deep overview of business and SME loans in Kenya

Whether through banks, SACCOs, digital platforms, or informal channels, we examine how Kenya's business owners are financing their operations and what’s next for them.