5 loan marketing ideas for digital-first lenders
Lender information

5 loan marketing ideas for digital-first lenders

If you run a digital-first lending business in Africa you already understand how competitive this space can be. Customers expect fast responses, clear information, and a sense that they can trust you with their money. Every interaction counts, but the very first interaction often happens before you even know someone is looking for you. Most […]

🇳🇬 Nigeria @64; Gaining financial Independence in financially uncertain times

🇳🇬 Nigeria @64; Gaining financial Independence in financially uncertain times

Congratulations on making it to the final quarter of 2024 🎉 You’ve come a long way and you deserve to be celebrated. Not only are we celebrating a new month, but our beloved nation is also celebrating 64 years of Independence *cue the national anthem* 🫡 As we celebrate this milestone, it’s important to reflect […]

What makes loan products more attractive to high-risk borrowers 
Growth marketing

What makes loan products more attractive to high-risk borrowers 

High-risk borrowers do not always walk into a loan product blindly as most Lenders would assume. And understanding how and why they choose certain loan products is one of the more underappreciated parts of building a sustainable lending business.